Shop Azzaro: reopening of a symbolic shop !January 17, 2015 by Montaigne Style Paris
65 Street of the Faubourg Saint-Honoré, 75008 Paris, such is the address where lives the breath of Azzaro. Here, it is not in the heart of a simple shop into which you will penetrate. No. This one differs in every aspect from those already frequented. More than a simple place of purchases, this Azzaro shop is comparable to a luxury exhibition of the brand. You will easily feel the Azzaro’s soul, coming from the house and its story. Indeed, the choice of its location is not a fate. The new shop, opened quite recently, is a kind of “proclaimed child” of the first version. This reopening has not for objective “to modernize” the image of the house of fashion by imposing a complete surgery, but rather to renew with the old shop, to recreate the spirit which lived in it there.
For that, the owners placed it in a historic place of the brand. There was the first showroom of Azzaro. The atmosphere imagined by Azzaro when he worked there is completely respected. Shown in star of the showcase, the “Star” dress creates by the founding father of the house, worked again by blue and black glitter by the new creators Arnaud Maillard and Alvaro Costejón.
The global atmosphere of the shop corresponds to that imagined in 1968, when Lories Azzaro opened his first store to the same address. Only, in the “old” is added a point of “new” ! Indeed, the story of this house of fashion also consists of the new creators, and that is why we find as well of old creations there that of new creations.
The floor, imagined as a showroom deprived in a casual atmosphere, is separated from the entry by a luxurious staircase made by mirrors, immersing us directly in the glamorous universe of the brand. The creations from the last collections are placed in height, to respect the intimacy of the clientele, as Azzaro made in his time. Far from the road and close to an ideal of the luxury, it is surrounded of spectacular jewels and bags that is cherished the customer.
So, the reopening of this store marks its revival. Full of emotion, the shop is a real mark for the admirers of Azzaro, managed by passionate people.